Noel Edmonds develops TV quizshow starring a monkey. I suspect I'm not the first to come to the conclusion that Noel Edmonds = Alan Partridge. EDIT: Actually, every second commenter on that story seems to have made the connection.
Later: "... with that distinctively Noel quality of a bit of sour as well as sweet." A bit of sour, a bit of sweet, entirely shit.
Seriously, Beat the Monkey?